Swimwear Trends For 2021

New year, new swimsuit? With hundreds of options out there, life’s too short to be wearing your old, ill-fitting bikini any longer. 

Like any other category in fashion, swimwear trends come and go. From cut-outs to bralettes, it can be hard to keep track of what’s trending and even harder to predict what will be in style next summer. 

We’ve done the hard work for you and looked at both colour palettes as well as designs seen on the runways (and on Instagram) to identify swimsuit trends for 2021 so that you have something to keep in mind during your next online shopping session. 

Neutrals

It was all over your Instagram feed in 2020; neutrals are still in and here to stay. Think shades of cocoa, khaki, beige… They will, of course, never replace the classic black one-piece but they are just as flattering and can be considered the new, modern basics. 

Animal Prints

Animal print is a new neutral in our book. We have all worn the classic leopard print but expect to see everything from cheetah, zebra, snakeskin, tiger and giraffe prints on beaches worldwide. This is a great way to add variety to your swimsuit collection, especially for those of you that tend to shy away from bright colours. 

Blues

After years of pastels and understated tones, blues will be making a comeback and bring an unexpected pop of colour to the swimwear industry. We expect to see variations of the shade, from turquoise to deep cobalt, reminiscent of days spent on the water with a cocktail in hand. 

Textures

Crinkled, ribbed, ruched, scrunched, seersucker, rippled, honeycombed... These textured fabrics have been around for a while now but they’re not going anywhere. It’s a good way to make a basic swimsuit interesting and to introduce a bit of variety and versatility in the wardrobe of shoppers that prefer to stick with understated colours.  

Comfort

After spending a full year in loungewear, we have all gotten used to being comfortable and the thought of having to dress up again is daunting. We can expect to see this same trend reflected in the swimwear industry; think high-waisted bikinis, seamless designs that don’t dig in and minimalist, sporty swimsuits that can take you from lounging on the beach to surfing. 

Sustainability

Trendy doesn’t necessarily just mean styles, prints or patterns; we expect more and more brands to make the switch to sustainable materials this year. Major players in the swimwear industry have already started, usually with a limited collection, but smaller labels are the ones that have truly made the switch to eco-friendly fabric.  

Our whole Longpiece collection is made using recycled fabric from post-consumer materials. For more information about our sustainability efforts, click here. 

Yes, it is more expensive than traditional lycra, but we believe that this is a small, achievable step that we can take to diminish our ecological footprint and was truly a no-brainer when we started our business.  

Finding the Perfect Bathing Suit

At the end of the day, trends come and go. The perfect swimsuit is the one that fits you perfectly i.e. that is comfortable and makes you feel confident on the beach or by the pool. 

For us tall girls, that means finding a one-piece swimsuit made specifically for long torsos. Thankfully, we have an exclusive first collection launching in time for summer 2021! 

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